Why Micromax came up with the brand,YU?
Micromax is well-established Indian brand. Still, they decided to launch another brand named ‘YU Televentures’. Why did they do so?
| Rahul Sharma on the launch of Yureka |
According to the CEO of Micromax, Rahul Sharma, they launched YU to focus majorly on online market but its products are available offline too.
There can be more reasons for coming up with this brand.
Initially, YU was heading for CynogenMod OS but it wasn’t successful so much so they decided to shift to Android OS. YU products are meant for online market and Micromax products are meant for offline market. Establishment of YU Telvinators would help the company to earn and spread more. Also, it would be a new experience for customers. One of the biggest reason can be of competing with Chinese sellers in India.
Hence, summing up all the things, here are
- To focus on online markets, such as Amazon, Flipkart etc.
- To compete with Chinese brands.
- To provide customers a new experiences.
- To expand the market and reach out different regions.
- To sell devices powered by CynogenMod OS. Though, this reason is not valid anymore.
